16 May 2018

Mitsui Fudosan, Stanhope and AIMCo have announced that Publicis Media is moving to Television Centre with its six media agency brands and more than 2,000 staff.

Publicis Media will occupy 212,000 sq ft across seven floors in the new office building 2 Television Centre, with each agency brand – Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics – on separate floors with their own distinct personality, culture and secure space. Each brand will have easy access to the shared services offered by the company’s expert practices and support functions.

The French-owned media agency will join luxury lifestyle brand The White Company which moved into 2 Television Centre in February. Other neighbours at the development include the BBC and ITV Studios and the headquarters of BBC Worldwide, along with residential apartments and the newly-opened Soho House Club, White City House and its 45-bedroom hotel.

The first phase of the project to reinvent the BBC’s former home and the surrounding 14-acre site into a vibrant work-live-play community completed earlier this year.

Designed by award-winning architects AHMM, the new office building at 2 Television Centre is located on one side of the site’s famous forecourt. The building offers 280,000 sq ft of premium office accommodation with a full-height atrium criss-crossed by diagonal walkways that connect each floor.

At street level, cafés and restaurants including Bluebird, Patty&Bun and Homeslice spill out onto the landscaped forecourt.

Eiichiro Onozawa, Managing Director of Mitsui Fudosan, said: “We are happy to announce that Publicis Media is moving to Television Centre, White City. The buzz that is being created by our occupiers, residents, visitors, and the live television studios is cementing White City as a destination for world-class businesses.

“A diverse mix of creative, tech, retail and life science companies have all chosen White City as their home from which to grow and foster innovation. Publicis Media will add to that exciting mix and we look forward to welcoming them.”