The original Bluebird Café, located on a historic Art Deco site on the Kings Road, has been a landmark venue in Chelsea for 20 years. With a modern Mediterranean menu designed for sharing and socialising, it has become an institution on the London dining scene.
Like its sister restaurant, Bluebird Café at Television Centre will include a café, bar, deli and outdoor terrace, occupying a 5,000 sq ft site underneath a new Soho House private members’ club.
Des Guenwardena, CEO of D&D, said: “We think the exciting new development of Television Centre in White City is a great location to start what I hope will become a significant expansion of Bluebird Cafés in the next few years.”
Alistair Shaw, Managing Director of Television Centre, said: ‘We are excited to be able to announce that Bluebird will open its second ever site at Television Centre this year. As one of the most iconic names in London’s world-leading restaurant scene, this opening sets the tone for what will be a fantastic mix of experiences at Television Centre and in the wider £8bn regeneration of the White City area.”
D&D owns 34 restaurants including Coq d’Argent and Quaglino’s.